My name is Yurii Shchokin
I studied accounting and economics and worked in that field for several years before my professional path gradually moved in a different direction.
After accounting came my own service business, a team, clients, websites, SEO, content and online promotion. I first became familiar with network marketing back in 2008, although at that time I never turned it into consistent business activity. In 2023, my family and I moved to Norway. Today I run SHCHOKIN.PRO, use FitLine and build a partner business with PM-International.
Family, life in Norway, health, FitLine, the internet and partnership business.
My wife and our three children. When I make important decisions, I do not think only about myself.
I worked in accounting for several years, including as a chief accountant at manufacturing companies in Kyiv.
A service business, a team of up to 12 people, clients, websites, SEO, content and online promotion.
In 2023, we moved here as a family. Today I am developing SHCHOKIN.PRO, working with FitLine and building a partner business.
On this page I simply want to explain who I am, what I did before, how my family and I ended up in Norway and what I am working on today. Not a biography where everything looks perfectly planned when you look back at it years later.
I started in accounting, but my professional path gradually moved somewhere else
I studied accounting and economics and spent several years actually working in the profession. Long before I had my own business, built websites or worked with SEO, that was also the period when I first became interested in computers and the internet.
My first job in the profession was at an agricultural company in my home village. I worked there as an accountant for around a year and a half.
There were eight of us in the accounting department: seven women and me, the only young man on the team. I smile when I remember it now, but at the time it was my first proper job in the profession and my first real practical experience after studying.
Later I moved to Kyiv. There I worked for around six months as the chief accountant at a company that manufactured paints and coatings.
After that, I spent roughly two years as the chief accountant at a company producing PVC windows. It was during that period that I started becoming much more interested in computers, the internet and everything connected with them.
At first it was simply curiosity. I wanted to understand how computers worked, what could be done online and what opportunities the internet actually offered. Gradually I became more interested, and over time it led me in a completely different professional direction.
Around a year and a half as an accountant at an agricultural company in my home village.
After moving to Kyiv, I worked as chief accountant at two manufacturing companies.
While working as a chief accountant, I started learning much more about computers and the internet.
Over time, technology and the internet became much more than something I was simply curious about after work.
From accounting, I gradually moved into running my own business
One of the next important stages was my service business. We refilled printer cartridges, repaired and configured office equipment, worked with computers and networks, handled projects for organisations and supplied equipment. At one point, the team grew to as many as 12 people.
That was where I really learned that business is about much more than sales and money. It is clients, employees, suppliers, expenses, deadlines, problems that need solving and responsibility for the final result.
Later, the service business became part of my past, while I moved increasingly into websites, SEO, content and online promotion.
I taught myself a lot of it. Over time, websites became more than just work for me. I genuinely enjoy understanding how search, structure, content, the technical side and promotion all work together.
During the Covid period, I continued working with websites and online promotion, but I could also work as a taxi driver or make deliveries alongside that. I have a family I am responsible for, so if I needed to earn money in different ways during a particular period, I simply did different kinds of work. Responsibility for the people close to me has always mattered more than having an impressive job title.
I knew network marketing long before PM-International
So what I am doing today was not my first introduction to this kind of business model.
Back in 2008, my wife and I registered with an international network marketing company.
We used the products, liked them, attended many training events and had a fairly good understanding of how the business model worked.
But understanding a model and consistently building a business are two very different things. We never really moved from using the products and attending training into steady, regular business activity.
So at that time it never became a serious business direction for us.
Looking back now, I think I simply never found my own way of working with the model.
There were products, training and an understanding of the basic idea. What was missing was regular work and a format that felt like my own.
Websites, SEO, content, video, social media, personal conversations and teamwork can all be parts of one system.
This is more like my first real attempt to approach it systematically, use the experience I already have and build a way of working that does not simply copy someone else's approach.
Family, trust, responsibility and health
Family
Family has always come first for me. I make many decisions thinking not only about myself, but also about my wife and children.
Trust
For me, trust is the basis of normal relationships with family, friends, clients and partners. It takes a long time to build and very little to lose.
Responsibility
I usually start by looking at what I can do myself instead of waiting for someone else to solve everything for me.
Health
When you are constantly short of energy, everything else becomes harder too: work, family time, plans and ordinary everyday life.
At some point, I wanted to bring all of these parts of my life together in one place
I had spent years working with websites for different projects and purposes, but this time I wanted to build a site about myself and the things I am actually involved in today.
This site is not only about FitLine or partnership business. It also includes our family story, life in Norway, health, habits, my business experience, websites, the internet and the things I am going through myself.
I like it when someone can read, form their own impression and only then decide whether there is something they would like to talk to me about.
FitLine did not begin as a business decision for me either
At first, I was interested in my own wellbeing. I often felt tired, headaches and back discomfort were bothering me, and some mornings it was difficult to get going properly.
I started using FitLine while also changing other things. I quit smoking, started moving more and paid more attention to water, food and my everyday habits.
It was important for me to have my own experience rather than simply repeat something I had heard from someone else.
How we feel depends on many things, so I do not attribute every change to one product.
Over time, other members of our family also started using different FitLine products.
After a while, I noticed positive changes in how I felt. That gave me a reason to continue using the products and to understand more about what we were actually ordering.
So when I talk about FitLine today, I can first of all speak about my own experience and explain why our family continues to use the products.
Why I decided not to remain just a customer this time
When I started looking more closely at PM-International, I already understood how network marketing works in principle. But this time I could see a way to combine the partnership model with the things I have spent years learning and genuinely enjoy doing.
The company handles the products, the official online store, order processing and delivery. That allows me to focus more on customers, content, communication and gradually developing my own partner team.
Websites and SEO are not requirements for another partner. They are simply part of how I choose to work. Someone else may prefer personal conversations, meetings, social media or a combination of different approaches.
See how the partnership worksFor me, it matters that I recommend something I actually know from my own experience.
The products, official online store, customer ordering and delivery are already organised by the company.
You do not need to know how to build websites or understand SEO. Different people bring different strengths and tools.
Our team has Y.O.U.R. Community, an independent partner community with a system for the first actions, learning materials, chats, meetings and team support. I also help new partners understand the basics and answer their questions.
For me, trust matters more than a polished presentation
If we start talking, I want the person to understand what we are discussing, be able to ask their own questions and make their own decision.
I reply personally
You can ask me about FitLine, an order, partnership or the business itself.
I first want to understand the question
I see no point in sending someone everything at once. It makes more sense to first understand what they are actually interested in.
I do not promise what I cannot guarantee
Everyone's circumstances are different. I can share my experience, explain the conditions and check specific information, but I do not promise a particular result in either wellbeing or business.
If we work together, I stay available
I will help you understand the first steps, answer questions and point you towards the information you need.
Send me a short message about what you are interested in. I will reply personally.
Go straight to the topic that interests you
If you want to know more about FitLine or the partnership, there are separate pages for both. If your question is about something else, you can simply message me.