My name is Yurii Shchokin
I studied accounting and economics and worked in that field for several years before my professional path gradually moved in a different direction.
After accounting came my own service business, a team, clients, websites, SEO, content and online promotion. I first became familiar with network marketing back in 2008, although at that time I never turned it into consistent business activity. In 2023, my family and I moved to Norway. Today I run SHCHOKIN.PRO, use FitLine and build a partner business with PM-International.
Family, life in Norway, health, FitLine, online work and partner business.
My wife and our three children. When I make important decisions, I do not think only about myself.
I worked in accounting for several years, including as a chief accountant at manufacturing companies in Kyiv.
A service business, a team of up to 12 people, clients, websites, SEO, content and online promotion.
In 2023, we moved here as a family. Today I run SHCHOKIN.PRO, use FitLine and build a partner business with PM-International.
On this page I simply want to explain who I am, what I did before, how my family and I ended up in Norway and what I am working on today. Not a biography where everything looks perfectly planned when you look back at it years later.
I started in accounting and later moved into entrepreneurship and online work
I studied accounting and economics and spent several years actually working in the profession. Long before I had my own business, built websites or worked with SEO, that was also the period when I first became interested in computers and the internet.
My first job in the profession was at an agricultural company in my home village. I worked there as an accountant for around a year and a half.
There were eight of us in the accounting department: seven women and me, the only young man on the team. I smile when I remember it now, but at the time it was my first proper job in the profession and my first real practical experience after studying.
Later I moved to Kyiv. There I worked for around six months as the chief accountant at a company that manufactured paints and coatings.
After that, I spent roughly two years as the chief accountant at a company producing PVC windows. It was during that period that I started becoming much more interested in computers, the internet and everything connected with them.
At first it was simply curiosity. I wanted to understand how computers worked, what could be done online and what opportunities the internet actually offered. Gradually I became more interested, and over time it led me in a completely different professional direction.
Around a year and a half as an accountant at an agricultural company in my home village.
After moving to Kyiv, I worked as chief accountant at two manufacturing companies.
While working as a chief accountant, I started learning much more about computers and the internet.
Over time, technology and the internet became much more than something I was simply curious about after work.
From accounting, I gradually moved into running my own business
One of the next important stages was my service business. We refilled printer cartridges, repaired and configured office equipment, worked with computers and networks, handled projects for organisations and supplied equipment. At one point, the team grew to as many as 12 people.
That was where I really learned that business is about much more than sales and money. It is clients, employees, suppliers, expenses, deadlines, problems that need solving and responsibility for the final result.
Later, the service business became part of my past, while I moved increasingly into websites, SEO, content and online promotion.
I taught myself a lot of it. Over time, websites became more than just work for me. I genuinely enjoy understanding how search, structure, content, the technical side and promotion all work together.
During the Covid period, I continued working with websites and online promotion, but I could also work as a taxi driver or make deliveries alongside that. I have a family I am responsible for, so if I needed to earn money in different ways during a particular period, I simply did different kinds of work. Responsibility for the people close to me has always mattered more than having an impressive job title.
I knew network marketing long before PM-International
So what I am doing today was not my first introduction to this kind of business model.
Back in 2008, my wife and I registered with an international network marketing company.
We used the products, liked them, attended many training events and had a fairly good understanding of how the business model worked.
But understanding a model and consistently building a business are two very different things. We never really moved from using the products and attending training into steady, regular business activity.
So at that time it never became a serious business direction for us.
Looking back now, I think I simply never found my own way of working with the model.
There were products, training and an understanding of the basic idea. What was missing was regular work and a format that felt like my own.
Websites, SEO, content, video, social media, personal conversations and teamwork can all be parts of one system.
I use my experience with websites, SEO, content, personal communication and teamwork, without trying to copy someone else's way of working.
Family, trust, responsibility and health
Family
Family has always come first for me. I make many decisions thinking not only about myself, but also about my wife and children.
Trust
For me, trust is the basis of normal relationships with family, friends, clients and partners. It takes a long time to build and very little to lose.
Responsibility
I usually start by looking at what I can do myself instead of waiting for someone else to solve everything for me.
Health
When you are constantly short of energy, everything else becomes harder too: work, family time, plans and ordinary everyday life.
SHCHOKIN.PRO is where I bring together what I actually do and live with today
I had spent years working with websites for different projects and purposes, but this time I wanted to build a site about myself and the things I am actually involved in today.
This site is not only about FitLine or partnership business. It also includes our family story, life in Norway, health, habits, my business experience, websites, the internet and the things I am going through myself.
I like it when someone can read, form their own impression and then decide whether they want to ask me a question or continue the conversation.
FitLine also started with my own experience
At first, I was interested in my general wellbeing and in how I felt in my everyday routine. I wanted to pay more attention to sleep, movement, water, food and my overall habits.
At the same time, I started using FitLine, quit smoking, became more active and paid closer attention to my daily routine.
It was important for me to have my own experience using the products instead of simply repeating someone else's words.
Sleep, movement, food, water and other habits matter too, so I do not attribute everything to one product.
Over time, other members of our family also started using different FitLine products.
I kept using FitLine regularly because the format and routine work well for me. Over time, I also started looking more closely at the products we order for ourselves and our family.
When I talk about FitLine today, I keep my personal experience separate from the official information about specific products.
Why I decided to build a partner business with PM-International
When I started looking more closely at PM-International, I already understood how network marketing works in principle. This time I could see a way to combine the partner model with what I already know: websites, SEO, content, communication and working with a team.
Partner status does not require someone to build a business. It also gives access to partner prices for FitLine products for personal and family orders. Recommending products, working with customers and building a team are separate choices.
The official PM-International online store is used for placing and paying for orders. The company processes orders and organises delivery. My work as an independent partner includes communicating with customers, making recommendations, creating content and, if that is the goal, developing a partner team.
Websites and SEO are not requirements for another partner. They are simply part of how I choose to work. Someone else may prefer personal conversations, meetings, social media, content or a combination of several approaches.
See how the partnership worksFor me, it matters that I recommend something I actually know from my own experience.
Orders and payments are completed in the official online store, while the company processes the order and organises delivery.
You do not need to build websites or know SEO. A partner can use the communication methods that are clear and practical for them.
Y.O.U.R. Community is an independent partner community that I work with. It is not part of PM-International. It includes starter materials, chats and meetings. Official registration, orders and Partner Area are handled through PM-International. I also help new partners understand the first steps and answer questions.
For me, trust matters more than persuasion
If we start talking, I want the person to understand what we are discussing, be able to ask questions, check the information and make their own decision.
I reply personally
You can ask me about FitLine, an order, partnership or the business itself.
I first clarify what you are interested in
I do not send everything at once. I first clarify the question and then share information that is relevant to it.
I do not guarantee results
I can share my own experience, explain the terms and check specific information. I do not promise the same product results for everyone and I do not guarantee income from the partnership.
You can contact me with questions
If questions come up after looking into FitLine or PM-International, you can message me. I reply personally and help you understand the information.
Send me a short message about what you are interested in. I will reply personally.
I am an independent Team Partner of PM-International and do not speak on behalf of the company. FitLine products are not medicines. I share my personal experience and official product information. Questions related to health or treatment should be discussed with a qualified healthcare professional. There is no guaranteed income in this business. Partner compensation depends on actual product turnover and the conditions of the current marketing plan. Results also depend on time, skills and the work each person puts in.
Go straight to the topic that interests you
If you want to know more about FitLine or the partnership, there are separate pages for both. If your question is about something else, you can simply message me.